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Date:
Thu, 6 Sep 2012 18:57:49 -0400
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From: Bonnie Zavon <[log in to unmask]>
Date: Thu, 6 Sep 2012 18:31:57 -0400

GeoScienceWorld Journals Incorporate Mobile Web Format

Readers now have mobile-optimized screen layout from the HighWire Open Platform

ALEXANDRIA, VA – September 6, 2012 – GeoScienceWorld’s (GSW) online
journal collections and portal are now available in a mobile-optimized
format with the help of HighWire’s Mobile Web Interface. With average
monthly visits to GSW from mobile devices already topping 9,000 hits,
creating a version that is designed for advanced searching and
browsing on the small screen will improve the experience and workflows
for researchers, library patrons, and society members.

Visitors to GSW’s portal pages and the majority of their 41 journals
are automatically redirected to the mobile version when accessing the
sites on an enabled smartphone. (m.geoscienceworld.org) The content
presented on mobile sites is in a format designed specifically for the
smaller screen size and functionality of a mobile device. Each of
GSW’s mobile journal sites feature the full text of content of the
current issue (with user authentication), archives, and tables of
contents, in addition to providing search and social bookmarking
options. For consistency, the mobile sites maintain the look and feel
of the full web versions.

“Research has shown that users highly value the ability to easily
access scholarly content wherever they are,” noted Alexandra Vance,
Executive Director, GeoScienceWorld. “With HighWire’s mobile
technology solution, we’re meeting that demand on behalf of the
geosciences community.”

Benefits of the Mobile Web Interface:

  User experience – specifically designed for handheld devices

  Optimal download speeds

  Device agnostic – works on iOS, Android™, Blackberry®, Windows
Mobile, web enabled e-readers, etc.

  Configurable – users can customize their settings and display options

  Flexible – keep up with the latest research wherever you are

  Functional – instant search capabilities and intuitive navigation

  Productive – wireless, mobile web browsing is ubiquitous

“We’re excited that GSW has embraced the HighWire Mobile Solution. The
solution provides an easy-to-read option for users on the go,” said
Tom Rump, HighWire’s Managing Director. “Mobile technology is another
strong piece in the puzzle that allows our affiliated publishers to
better reach their intended audience – wherever, and whenever.”

(To download pdf version: http://highwire.stanford.edu/PR/GSW_Mobile.pdf)

# # #

About GeoScienceWorld

In 2002, seven leading geoscience organizations discovered a need to
create one platform for geoscientists worldwide to have access to the
same research materials in the rapidly-changing pace of the
geosciences industry. The only nonprofit collaborative in the earth
sciences, GeoScienceWorld was created as a single electronic journal
(eJournal) aggregate which is a one-stop shop and digital archive for
earth science researchers. GeoScienceWorld has provided electronic
access to the journals and archives of more than 41 top-tier digital
journals from 27 pre-eminent global publishers.
www.geoscienceworld.org

About HighWire

At the forefront of strategic scholarly publishing, HighWire Press
provides the latest in digital content development and hosting
solutions to the scholarly community through its ground-breaking
HighWire Open Platform. A division of the Stanford University
Libraries, HighWire partners with influential societies, university
presses, and other independent publishers, sharing ideas and
innovations in publishing, and producing definitive online versions of
high-impact, peer-reviewed journals, books, reference works, and other
scholarly content. Since its inception in 1995, HighWire has embodied
a commitment to helping publishers disseminate their content to the
widest possible audience, facilitating the research communication
process to meet the ever-changing needs of today's online and mobile
readers. http://highwire.stanford.edu   Twitter: @highwirepress

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