From: Daniel Freeman <[log in to unmask]>
Date: Tue, 28 Feb 2012 14:55:18 +0000
Bloomsbury Publishing selects Publishers Communication Group to
represent Churchill Archive and Drama Online
PCG to provide global sales, marketing and customer service for new
digital collections
Cambridge, MA, February 28, 2012 – Leading independent publisher
Bloomsbury and industry consultancy Publishers Communication Group
(PCG) today announce an exclusive sales, marketing and customer
service partnership for Bloomsbury’s two newest ventures, the
Churchill Archive and Drama Online. The two digital collections will
launch during 2012 under the Bloomsbury Academic imprint of the
London-based literary and reference publisher.
Specializing in the humanities and social sciences, Bloomsbury
Academic publishes more than 1,000 books each year, maintains a
backlist of about 20,000 titles, and is aggressively expanding its
online portfolio of digital resources with collections such as Berg
Fashion Library, Churchill Archive and Drama Online.
With this agreement, PCG continues to grow its program of full-service
global representation for scholarly publishers. By leveraging local
networks in Europe, North America, Latin America, India and China, PCG
will execute sales and multi-channel marketing programs, as well as
manage all library-facing customer service and fulfillment duties for
these two collections.
The Churchill Archive makes accessible nearly one million documents
amassed by Winston S. Churchill throughout his life. Published
electronically in collaboration with the Sir Winston Churchill Archive
Trust and Churchill Heritage Ltd, and previously only available on
microfilm, the collection is designed as a research and teaching
resource documenting Churchill’s engagement in national and
international affairs over six decades of public life as soldier,
journalist, wartime leader and historian. Drama Online aggregates the
most studied, performed and critically acclaimed plays from the last
two and half thousand years from the Methuen Drama, Arden Shakespeare
and Faber lists. The collection meets the full range of drama
teaching needs, incorporating critical analysis, contextual
information, performance and practitioner texts from theory to
backstage and acting guides coupled with video and audio material.
Douglas Wright, Director of PCG commented: “We are excited to work
with Bloomsbury on these prestigious, groundbreaking collections. Both
the Churchill Archive and Drama Online are ambitious projects, and we
are uniquely positioned with the necessary global infrastructure,
cross-functional expertise and library connections to deliver this
valuable content to educators, students and researchers of 20th
century history and theatre studies around the world.”
Jonathan Glasspool, Managing Director of Bloomsbury Academic said “We
are really looking forward to working with PCG to make these fabulous
resources available to as wide a market as possible.”
-ENDS-
Notes to editors:
For media enquiries, please contact:
Michael Groth, Publishing Technology plc
Tel: +1 617 395-4089
Email: [log in to unmask]
About PCG:
Publishers Communication Group, Inc., a division of Publishing
Technology, is a full-service marketing and sales consulting firm with
locations in Boston, Oxford, São Paulo, New Delhi and Beijing. PCG was
established in 1990 as a resource for scholarly publishers to more
effectively work with the global library market. PCG offers
international multi-lingual telemarketing services, qualitative and
quantitative marketing research, customer services operations based in
the UK, US, Brazil, India and China, sales representation and
strategic consulting.
Related Links:
Visit www.pcgplus.com, PCG+ blog at www.pcgplus.wordpress.com, or
follow on Twitter @pcgplus.
About Bloomsbury Publishing:
Bloomsbury Publishing is a leading independent publishing house with
companies in London, New York, Berlin and Sydney. Bloomsbury
publishes fiction, nonfiction, children’s and reference works and
databases, including the Harry Potter series. Specializing in the
humanities and social sciences, Bloomsbury Academic publishes about
1,100 new titles each year with a backlist of about 20,000 titles and
a growing program of digital services. With authors that include many
world-leading writers, Nobel laureates and researchers in their
fields, Bloomsbury Academic’s output includes journals, digital
collections, textbooks, supplementary course books, research
monographs, reference works and professional books.
Visit www.bloomsbury.com, www.churchillarchive.com, and
www.dramaonlinelibrary.com.
Dani Freeman
Executive Account Director
Midas Public Relations
London W8 4PL
E: [log in to unmask]
W: www.midaspr.co.uk | http://twitter.com/midaspr
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