From: Melissa Marshall <[log in to unmask]>
Date: Wed, 25 Apr 2012 14:18:12 +0100
EFFECTIVE JOURNALS MARKETING, 24TH MAY LONDON
New business models are being introduced and technology is creating
new marketing opportunities and challenges. It’s hard to stay on top
of all the changes and to know how best to apply marketing theory in
this dynamic environment. This course meets these challenges and
offers delegates a hands-on experience in the form of an interactive
workshop. The course will use a variety of methods, including case
studies, to examine some of the hot topics (such as Open Access)
PROGRAMME
• Changing business models: their impact on marketing activities and messages
• Changing products: what do customers want? Market research techniques
• Changing customers: new markets, personalisation and community building
• Changing organisations: new competitors, brand, positioning
• Extending the marketing toolkit: search engines
This course will commence at 09:30 (registration, with tea/coffee,
from 09:00) and end at approximately 17:00
LEARNING OBJECTIVES
By the end of the course delegates will be able to:
Understand the environment in which they operate as marketeers and the
impact this has on their strategies;
use the full marketing toolkit in the most effective ways;
assess customer needs, and make appropriate changes to their products
and marketing messages.
WHO SHOULD ATTEND
This course is an ideal next step for marketing professionals who have
attended the ALPSP Introduction to Journals Marketing course or have
had several years’ experience of putting these principles into
practice but are now looking to expand their marketing skills. Level 2
(2-3 Years' Experience)
For further information:
http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=267
Melissa Marshall, Training & Admin Assistant
Association of Learned and Professional Society Publishers
Tel: +44 (0) 1892 618219, email: [log in to unmask]
ALPSP courses
Commissioning Journal and Book Content, London 10 May
Understanding Copyright, London 16 May
Effective Journals Marketing, London 24 May
Introduction to Journals Publishing, London 30 May
Taking eBooks to Market, London 14 June
Licensing your content, London 19 June
Online Communities and Opportunities, London 27 June
All ALPSP courses for 2012 can be found at www.alpsp-training.org
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