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Tue, 6 Nov 2012 15:57:12 -0500
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From: Bonnie Zavon <[log in to unmask]>
Date: Mon, 5 Nov 2012 15:27:25 -0500

The Journal of Biological Chemistry (JBC), the most highly cited
journal in the life sciences, deploys 21 subject-based specialty sites
on the HighWire Open Platform

Rockville, MD – 5 November 2012 - - The American Society for
Biochemistry and Molecular Biology (ASBMB) is proud to announce the
launch of 21 JBC Affinity Sites: www.jbc.org/site/affinitysites.
Categorized by subspecialties in biochemistry and molecular biology,
these new sites emphasize recent and most-read research articles,
literature reviews and other information in each area of
investigation.

The JBC's leadership conducted a series of in-depth surveys and
analyses, before the journal's move to online-only in 2012. From that
information, the JBC's Editor-in-Chief and associate editors were
inspired to segment the Journal's content into topics. The web-based
topics, called affinity sites, allow visitors to the JBC website to
enjoy a more substantive and thorough experience of searching and
browsing through the extensive archive of articles gathered over the
century of the Journal's history. Today, the JBC continues to be a
standard-bearer of excellent biochemical and molecular biology
research and publishes over 4300 articles a year.

The new 21 affinity sites cover the most dynamic areas of fundamental
biochemical and molecular biology research. From bioenergetics to
signal transduction, each affinity site presents latest research
papers, author profiles, minireviews, Classics and Reflections in a
subspecialty. By looking at an affinity site, a scientist can quickly
grasp the history of the field and its cutting-edge research and
challenges, as well as identify investigators who are active in the
field. Each affinity site is managed by a team of associate editors
who collaborate within their shared fields of expertise to create
guidelines, promote scientific advances, and seek out emerging areas.

"With these affinity sites, we offer a greater sense of community for
our authors and readers with shared interests," noted JBC
Editor-in-Chief, Marty Fedor at The Scripps Research Institute. "While
keeping the same high standards for JBC content and editorial
integrity, we felt it was the right time to break down the monolith
and make the journal more user-friendly for those who don't have
unlimited time to browse each weekly issue."

Tying the affinity sites together is a new and related JBC editorial
board site that connects authors to JBC's 800+ reviewing editorial
board members. The site helps authors identify prospective reviewers
by area of expertise prior to submission. Editorial board members
control their profiles through HighWire's Bench>Press manuscript
submission system.

"Working alongside the JBC's board, the HighWire Open Platform
capabilities pull together related content into a series of specialty
satellite sites," says Tom Rump, Managing Director of HighWire Press.
"Our aim is to help our publishers reach their respective audiences by
using our technology to facilitate their role as an informational
authority."

"Specialty satellite (or mini) sites on HighWire allow publishers to
highlight what they think is most important to their readership," adds
Tara Robenalt, HighWire's Director of Product Management. "They are
flexible sites which can also feature targeted advertisements,
clinical trials or affiliated links and are designed for publishers to
test new concepts, collections, and interactive features while keeping
their core content intact."

For more information about the JBC Affinity Sites, please contact
Andrew Harmon, ASBMB's Science and Publishing Technology Manager, at
[log in to unmask] or 240-283-6616.

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