From: Tracy Gardner <[log in to unmask]>
Date: Wed, 23 Mar 2016 15:32:42 +0000
We thought members of this list would be interested in the publication of
the results of a large scale study into How Readers Discover Content in
Scholarly Publications, by Tracy Gardner and Simon Inger.
http://sic.pub/discover
The open access report, which is the culmination of a 12-month research
project and has the backing of leading publishers and intermediaries within
STEM, Humanities and Social Science, compares changing reader behaviour
between 2005 and 2015. The research attracted interest globally with over
40,000 responses from researchers; students; teachers; lecturers;
professors; journalists; managers; clinicians; medics; librarians;
government officials; and engineers working across all sectors. A selection
of headlines from the research include:
**More than half of all journal content delivery appears to be from free
incarnations of articles. PubMedCentral is popular in the medical sector and
social media sites appear to be a significant source of free articles in
lower income countries.
**A&Is are in decline, but remain the most important starting point for
search.
**Academic researchers in high income countries rate library discovery as
highly as A&Is, and rate academic search engines as the most important
discovery resource when searching **Academic search engines are now more
important than general search engines in the academic sector in high income
countries.
**Online book discovery varies significantly by sector.
**Publisher web sites have become more popular as a search resource.
**Google Scholar is used more than Google in the academic sector, but less
than Google in all other sectors.
**Access to scholarly content by mobile phone accounts for only about 10% of
the use.
The research was supported by Annual Reviews, American Theological Library
Association (ATLA), The Bone & Joint Journal, Brill, Cambridge University
Press, The IET, ingentaconnect, The JAMA Network/American Medical
Association (AMA), OECD, SAGE, and Wiley.
A full press release can be found on our website at
http://www.simoningerconsulting.com/nar/news.php
The report can be downloaded from:
http://www.simoningerconsulting.com/nar/how_readers_discover.html
Tracy Gardner
Consultant
Simon Inger Consulting
http://www.simoningerconsulting.com/
mailto:[log in to unmask]
@siox14 #howreadersdiscover
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