From: Bonnie Zavon <[log in to unmask]>
Date: Mon, 12 Mar 2012 10:45:09 -0700
[press release: http://highwire.stanford.edu/PR/1000thMobileSite.pdf]
HighWire Press is pleased to announce the launch of its one thousandth
mobile website. This milestone was achieved in just over a year from
the initial deployment of the HighWire Mobile Web product. "Since the
introduction of the iPhone 3G, it became apparent that mobile users
were trying to access journal sites via their mobile devices and
quickly became frustrated with the usability," said Matt Rampone,
HighWire's Mobile Product Manager. "This product was designed with
users in mind, to better serve their mobile workflows."
The latest mobile site to launch on HighWire is the American Journal
of Respiratory and Critical Care Medicine (ajrccm.atsjournals.org), a
publication of the American Thoracic Society. When a reader uses their
smartphone device – iPhone, iPod Touch, Android, or BlackBerry – to
access any of the ATS journals (AJRCCM as well as the American Journal
of Respiratory Cell and Molecular Biology and the Proceedings of the
American Thoracic Society), they are automatically directed to the
mobile-optimized version of the site.
"Our members are delighted at the release of the mobile version of the
AJRCCM site," said Diane Gern, Publisher at the American Thoracic
Society. "Mobile websites allow our users to access content quickly
and easily. The HighWire solution improves the user experience for our
constituents."
HighWire’s Mobile Web interface offers a solid feature set:
- Streamlined display for small screens and cellular networks
- Current content, archived and 'ahead of print' material
- Abstract, Extract, Full Text and PDF made available
- Mobile-friendly search page
- Standard authentication and sign-in options
- Article email sharing
- Journal branding and aesthetics
- Support for advertising and custom buttons
"We've been rolling out a series of user-friendly sites created for a
variety of new purposes," noted Tom Rump, HighWire's Managing
Director. "With the flexibility of HighWire's Open Platform, and using
a series of purpose-built HighWire Drupal modules, we are now able to
offer our publishing partners rapid deployment of a variety of new
products and co-development opportunities, including apps, API's,
gateway sites, and other cutting-edge ways to distribute their
content."
Bonnie Zavon
Public Relations
HighWire | Stanford University
1454 Page Mill Rd. | Palo Alto CA 94304
[log in to unmask]
http://highwire.stanford.edu
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