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Date:
Wed, 4 Jan 2012 22:17:25 -0500
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From: Bonnie Zavon <[log in to unmask]>
Date: Wed, 4 Jan 2012 09:40:56 -0800

Stanford University's HighWire Press is pleased to announce the
appointments of Bill Matthews as Director of Business Development, and
Ed Braniff as Chief Operations Officer. The staff structural expansion
is designed to further enhance HighWire's organizational focus on
innovation, community and customer service.

[Full pdf: http://highwire.stanford.edu/PR/HighWireMatthewsBraniff.pdf]

Bill Matthews will be responsible for the business development
activities at HighWire including sales, marketing and strategic
partnerships.  With 25 years of experience and progressive
responsibility in sales, marketing research, online publishing, and
information industries, Bill brings an outstanding pedigree of
business practices to HighWire consisting of a consultative
communication style, customer-focus approach, and a high degree of
ethical standards.

Bill has held executive management positions at several online
publishing technology companies, most recently at NetSeer, a web-based
technology company focused on understanding user intent within a
semantic framework.  He also served as VP of Business Development at
TACODA and had a successful term at I/PRO, the internet's first
website traffic verification service, where he built, managed, and
developed I/PROs Account Management and Sales organizations,
eventually being appointed to President.  Prior to I/PRO, Bill spent
16 fruitful years at A.C. Nielsen.

"I'm thrilled to be working with HighWire and Stanford University,"
said Bill. "The scholarly publishing industry is evolving, and I see
many opportunities emerging.  HighWire's solid reputation, open
platform approach, and aligned interest with the publishing community,
put the company in a great position to further its mission of ensuring
that scholarly publishers thrive."

Edward Braniff has stepped up to take on the role of Chief Operations
Officer at HighWire. Ed has been a consultant at HighWire since June
2011, working directly with HighWire's Managing Director, and has been
an integral part of HighWire's operational excellence and customer
support initiatives.

Ed has an excellent record of driving operational change, enhancing
systems and processes, unifying product offerings and overseeing
operational changes. Ed worked for AT&T for 20+ years, as Chief
Financial Officer for their technology and network division, following
a series of roles within the company providing strategic business
advice in sales, operational and financial divisions. Most recently,
Ed has held senior level positions with a technology startup in
Virginia and as the CFO for Cedar Group North America, the Financial
Director of the company in London, and the Chief Operating Officer of
North American operations. Ed has also provided interim management and
held CFO, President and CEO positions in the automotive and packaging
industry in the US and in Israel.

"Ed brings to us great perspective and experience," says HighWire's
Managing Director, Tom Rump. "I couldn’t ask for a more seasoned
veteran in helping drive HighWire's vision and success."

http://highwire.stanford.edu/team-sub.dtl?team=leadership

Full pdf can be found at:
http://highwire.stanford.edu/PR/HighWireMatthewsBraniff.pdf

Bonnie Zavon
HighWire | Stanford University
e: [log in to unmask]

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