From: Sara Killingworth <[log in to unmask]>
Date: Mon, 9 Sep 2013 11:00:07 +1000

Maverick Publishing Specialists and The Charlesworth Group enter
reciprocal partnership agreement

Together, the companies will provide service packages aimed at
supporting international publishers’ expansion into China and Chinese
publishers’ expansion into international markets

Dorset, UK September 6th, 2013 - Maverick Publishing Specialists, the
specialist strategic consultancy and outsource services company for
the publishing industry, today announced that it has formed a
strategic partnership with The Charlesworth Group, a high quality,
independent, publishing services company.

Charlesworth will act as Maverick’s preferred service partner for the
China region, and the two companies will offer reciprocal service
packages for publishers wishing to enter the China market and for
Chinese publishers wishing to gain international exposure.

Speaking of the announcement, Martin Marlow, Principal, Maverick
Publishing Specialists, said “As digital publishing provides
increasing opportunities to reach new audiences and territories, The
Charlesworth Group found that it was receiving more and more requests
from its Chinese publisher base to help them gain international
presence. At the same time, Maverick was being asked to support our
existing clients’ strategies for penetrating the China market as well
as the wider Asia Pacific region. So it just made increasing sense for
the two companies to explore how we could use our specific areas of
expertise and address these requirements together, to the mutual
benefit of all our respective clients.”

The partnership comprises two distinct sets of services – one for
publishers wishing to expand their business into China and the other
for Chinese publishers wishing to develop a greater international
presence. Marlow continued, “Maverick offers publishers a wealth of
services across a number of different areas including sales support,
strategic and operational marketing, market research, and platform
development including vendor selection and support. Plus, our
associates have extensive experience across all geographies. Over the
last few years, we have helped clients expand into new territories as
well as new market sectors to evolve their publishing strategies. As
such, we are well-placed to provide the support Chinese publishers
need to build their international business.”

Helen Charlesworth, CEO, The Charlesworth Group, concurred. “We’re
delighted to be entering into this partnership and to be Maverick’s
preferred partner for China. Not only are the numbers of Chinese
publishers wishing to reach an international audience growing but the
China market is growing exponentially in terms of output of research.
As a result, international publishers are seeking to strengthen their
sales and marketing penetration into the region as well as looking to
grow their content portfolio through papers from Chinese researchers,
Chinese editions, co-sponsored and co-published publications.
Successful expansion into this market can be fraught with
difficulties. But our expertise in sales, marketing and market
research, author outreach and editorial / publisher services, combined
with Mavericks international outreach, means we are now best placed to
help our publishers succeed.”

For further information about the services provided through this
partnership, please contact [log in to unmask] or
[log in to unmask]

- ENDS -


About Maverick Publishing Specialists

Maverick is the leading, specialist consultancy and outsource services
company designed specifically for the publishing industry. We focus on
providing high-level e-publishing strategy development; strategic and
operational marketing and direct sales; market research; product,
content and technical development and consultancy; and distributor /
partner relations support for publishers in all market sectors. The
Maverick team are publishing specialists with specific expertise
across all areas of print and electronic information. We supply
customized project based or interim management services that can be
tailored to our individual customers' needs. Maverick resources cover
UK and Europe, USA and Canada, Latin / South America as well as Asia
Pacific. Visit www.maverick-os.com for more information.

About The Charlesworth Group

The Charlesworth Group helps publishers to get their content to their
readers more efficiently, effectively and ultimately more profitably.
A high quality, independent and powerful publishing services company,
The Charlesworth Group creates tailor-made workflows that address
individual requirements, handling as much or as little of the
publishing process as clients need. With a long-standing presence in
China and exceptional team of expert staff, The Charlesworth Group is
a leading provider of publishing services in the Chinese market,
offering tailored marketing along with guidance in the sale of rights
and licenses, translation services and reprints of relevant material
in areas such as pharmaceutical and medical research. Visit
www.charlesworth-group.com for more information.