From: Bonnie Zavon <[log in to unmask]>
Date: Thu, Jan 31, 2013 at 6:29 AM

STANFORD, CA - January 30, 2013 - - HighWire Press, Stanford
University, and Dragonfly Sales and Marketing Consulting, led by Tom
Taylor, have renewed their commitment to support scholarly publishers
in their efforts to reach library consortia in accessing a collection
of high-impact life science content from the Independent Scholarly
Publishers Group (ISPG).

(HighWireRenewsConsortiaSupportWithDragonfly.pdf)

Working together with local sales agents during the past 18 months,
Dragonfly, HighWire, and 23 HighWire-affiliated publishers have
provided access to top research to over 950 institutions throughout
the world: over 30 consortia from the United Kingdom (JISC) to Sweden
(BIBSAM), and from Korea (KESLI) to Australia (CAUL).

“The Chinese Academy of Medical Sciences (CAMS) Library started a
trial to the Independent Scholarly Publishers Group’s (ISPG)
electronic journals in April, 2012. We chose to subscribe to the
collection because 60% of our library’s total journal usage during the
trial was from the ISPG publications,” said Wangqin, Librarian at
CAMS. “Access to the ISPG journals is simple, they’re easy to search,
and provide a valuable resource to our research community.”

Publishers who work with HighWire typically run separate subscriber
databases. The ISPG cross-publisher consortia support project provides
a seamless solution to the often complex nature of negotiating and
managing titles from autonomous publishers. With this offering,
librarians may negotiate titles collectively and gather their readers’
COUNTER usage reports across their entire consortium using a
consolidated series of accounts on the HighWire portal.

“This combination of the right content, on the right host, with the
right representation seems to be the magic of the success of ISPG,”
said Bill Matthews, HighWire’s Director of Business Development. “We
are pleased to offer this continued support to our publisher partners
in their combined marketing efforts to reach the library consortia
marketplace.”

Among the dedicated group of HighWire-affiliated publishers who
benefit from this cooperative arrangement, are:

American Academy of Pediatrics
American Society for Cell Biology
American Society for Nutrition
American Society for Pharmacology and Experimental Therapeutics
American Society of Animal Science
American Society of Clinical Oncology
American Society of Neuroradiology
American Society of Plant Biologists
American Speech-Language-Hearing Association
BioScientifica
British Editorial Society of Bone and Joint Surgery
Company of Biologists
Duke University Press
European Respiratory Society
FASEB
Genetics Society of America
Project Hope (Health Affairs)
Royal College of Psychiatrists
Society for the Study of Reproduction
Society of Nuclear Medicine and Molecular Imaging

For more information contact: Tom Taylor: [log in to unmask]

About Dragonfly Sales and Marketing Consulting

Dragonfly Sales and Marketing Consulting provides the highest-quality
sales and marketing services to academic publishing companies,
societies and libraries internationally. Utilizing a global network of
experienced professionals, Dragonfly directs the market development,
launch, and sales of new and existing texts, represents societies and
publishers to library consortia, and offers general sales and
marketing services as needed.  www.dragonflypubservices.com

About HighWire

At the forefront of strategic scholarly publishing, HighWire Press
provides the latest in digital content development and hosting
solutions to the scholarly community through its ground-breaking
HighWire Open Platform. A division of the Stanford University
Libraries, HighWire partners with influential societies, university
presses, and other independent publishers, sharing ideas and
innovations in publishing, and producing definitive online versions of
high-impact, peer-reviewed journals, books, reference works, and other
scholarly content. Since its inception in 1995, HighWire has embodied
a commitment to helping publishers disseminate their content to the
widest possible audience, facilitating the research communication
process to meet the ever-changing needs of today's online and mobile
readers. Twitter: @highwirepress   highwire.stanford.edu