From: Charlie Rapple <[log in to unmask]>
Date: Fri, 24 Jun 2016 12:18:50 +0100

*With apologies for cross-posting*

Hallo everyone,

I don’t usually share our press releases via the list but I’m doing so
on this occasion because I think the findings of this study, while
very exciting for Kudos, are important beyond that - many of the
researchers / academics I’ve met talk about having limited capacity
for communicating around their work, and either they or others around
them will often be sceptical about whether letting people know you
have published something actually means more people will read your
work. This study begins to provide some evidence that we hope will
encourage people to take a more active role in increasing the
readership of their work, which can only be a good thing for them, and
for their institutions, funders, and publishers.

In essence: last year we asked the Altmetrics team at Nanyang
Technological University to determine whether researchers’ activities
on the Kudos platform were helping to increase publication metrics
such as usage. Today we’re formally announcing their findings, which
show that explaining and sharing of publications via Kudos correlates
to 23% higher downloads of the full text on the publishers’ websites.
The study also had some interesting findings in terms of the platforms
on which researchers are most likely to share (Facebook was more
popular than Twitter and LinkedIn) and the platforms that seem most
effective for sharing (links shared via LinkedIn were more likely to
be clicked).

The press release is below and the study is also the topic of a guest
posting today on the LSE Impact blog
(http://blogs.lse.ac.uk/impactofsocialsciences/2016/06/24/hootsuite-for-academia-how-to-increase-the-visibility-downloads-and-impact-of-publications-using-kudos/).

All the best,

Charlie.


Researchers’ use of Kudos correlates to 23% higher downloads on
publisher websites

http://bit.ly/kudos23pc

For immediate release, June 24th, 2016 –– Kudos (www.growkudos.com),
the award-winning service for maximizing the reach and impact of
research publications, has announced preliminary results of a study to
evaluate the effectiveness of its service. The Altmetrics Research
Team at the Centre for HEalthy and Sustainable CitieS (CHESS), Wee Kim
Wee School of Communication and Information, Nanyang Technological
University (NTU), Singapore (www.altmetrics.ntuchess.com) analyzed
data from the first two years’ usage of Kudos and determined that
researchers’ use of the Kudos toolkit is correlated to 23% higher
downloads of the full text on the publisher site for those
publications.

Kudos provides a platform for researchers to explain work in plain
language, and generate trackable links for sharing work, which enables
them to map the effect of sharing efforts directly onto publication
metrics including downloads, citations and altmetrics. By centralizing
how such sharing is managed, Kudos can provide researchers – and the
publishers, institutions, societies and funders with which they are
affiliated – with valuable insight into the effectiveness of different
media and networks. The current study has also shown, for example,
that while publications are most likely to be shared via Facebook, it
is links shared via LinkedIn that are most likely to be clicked.

“The results of the NTU’s study are important not only because they
demonstrate the value of using Kudos, but also because they help to
build the wider case for undertaking outreach around research,” says
Charlie Rapple, Sales & Marketing Director and Co-Founder of Kudos.
“Early career researchers know that a proactive approach is necessary
to grow their reputation in a competitive environment, but they often
struggle to make time for communications efforts – this kind of data
can help them to justify that time, both to themselves, and to their
supervisors.”

The study will be published in full later this year. For more
information, see today’s posting on the LSE Impact Blog, and a
companion piece on our own blog. To try Kudos for your own work, sign
up at www.growkudos.com. If you would like to know more about our
services for publishers, societies, institutions and funders, please
contact me.

-- ENDS --

Contact:
Charlie Rapple
[log in to unmask]
+44 1865 872527


About Kudos

Over 100,000 researchers have signed up to use Kudos’ free platform
for managing communications around their publications – across
multiple publishers and tools. They explain work in plain language and
generate trackable links for sharing via email, web and social
networks; these enable communications to be directly mapped against
views, downloads, altmetrics and citations. Kudos thereby provides
researchers, and their publishers and institutions, with a rich
understanding of which channels and activities are most effective for
broadening reach and impact. Kudos has 65 publisher customers around
the world, including Wiley, Taylor & Francis, Cambridge University
Press, the Royal Society and the American Academy for the Advancement
of Science. Institutional customers include the University of
Huddersfield, Carnegie Mellon University and ETH Zürich. Recent
analysis of Kudos data indicates that full text downloads on the
publisher site are 23% higher when the Kudos toolkit is used. Kudos
was named Best New End User Product at the 2014 Charleston Advisor
Readers’ Choice Awards and won the 2015 ALPSP Award for Innovation in
Publishing. It has been named in Outsell’s “Ten to Watch” for two
consecutive years.

Charlie Rapple | Co-Founder | [log in to unmask]