From: Bonnie Zavon <[log in to unmask]>
Date: Thu, 6 Nov 2014 10:33:06 -0800

PRESS RELEASE
November 6, 2014

For Immediate Release

Lens, pioneered by eLife, to be piloted by six additional publishers on HighWire

(PDF: http://bit.ly/LensPilotHighWire)

Cambridge, UK & Redwood City, CA, USA

Lens, an open-source tool introduced by eLife to make reading articles
online easier, is being piloted in journals from six publishers on the
HighWire platform.

The Journal of Biological Chemistry, The Plant Cell, Journal of Lipid
Research, and mBio® are among the journals introducing the Lens
viewing experience to readers this fall. First introduced by eLife in
2013, Lens makes reading scientific articles on-screen easier by
making it possible to explore figures, figure descriptions,
references, and more - without losing your place in the article text.

"We've been very pleased by the response to Lens so far, and think it
has great potential to improve the online reading experience for
scientists in many areas of their work," said Mark Patterson, eLife
Executive Director. "Helping other groups use new technology and
experiment with it is exactly the type of contribution eLife continues
to make."

Publishers taking part in the pilot currently include: American
Society of Biochemistry and Molecular Biology (ASBMB), American
Society for Microbiology (ASM), American Society of Plant Biologists
(ASPB), and European Respiratory Society (ERS), all of which use the
HighWire Open Platform to host their content. In the next several
weeks, the American Physiological Society (APS) and the American
Association for the Advancement of Science (AAAS) will join the pilot.

"Building partnerships which help our publisher clients serve their
readers more effectively is at the heart of the HighWire mission,"
added John Sack, Founding Director of HighWire Press. "Early comments
from readers indicate they prefer the Lens reading experience to using
PDFs; image-intensive reading is much faster and improved."

The pilot is expected to run for three months. If successful, the Lens
viewer will be made available as an option to all publishers on the
HighWire platform in 2015. eLife continues to explore potential uses
and to develop the Lens code base at
https://github.com/elifesciences/lens/.

eLife Lens is available at http://lens.elifesciences.org.

Lens may also be previewed with full-text articles at ten
HighWire-hosted journals now:

American Society for Biochemistry and Molecular Biology:
* Journal of Lipid Research - http://www.jlr.org
* Molecular and Cellular Proteomics - http://www.mcponline.org
* Journal of Biological Chemistry - http://www.jbc.org

American Society for Microbiology:
* mBio® - http://mbio.asm.org
* Clinical Microbiology Reviews - http://cmr.asm.org
* Antimicrobial Agents and Chemotherapy - http://aac.asm.org

American Society of Plant Biologists:
* The Plant Cell - http://www.plantcell.org
* Plant Physiology - http://www.plantphysiol.org

European Respiratory Society:
* European Respiratory Review - http://err.ersjournals.com
* European Respiratory Journal - http://erj.ersjournals.com

# # #

Media contacts

Jenny Mitchell
Communications assistant, eLife
j.mitchell @elifesciences.org
+44 (0) 1223 855 373

Bonnie Zavon
Public Relations, HighWire
bzavon @highwire.org


About eLife Sciences

eLife Sciences is a unique collaboration between the funders and
practitioners of research to communicate ground-breaking discoveries
in the life and biomedical sciences in the most effective way. The
eLife journal is a platform for maximising the reach and influence of
new discoveries and showcasing new approaches to the presentation,
use, and assessment of research. eLife is supported by the Howard
Hughes Medical Institute, the Max Planck Society, and the Wellcome
Trust. Learn more at http://elifesciences.org.

About HighWire

Through its innovative Open Platform, HighWire provides technology
solutions to influential societies, university presses, and
independent publishing organizations which produce high-impact
journals, books, and other scholarly materials. Long affiliated with
Stanford University, the now independent HighWire Press, Inc. offers
publishers: digital content development and hosting services; a
customizable peer-review manuscript submission system; strategic
consultation services; and unique community networking opportunities.
www.highwire.org | Twitter: @highwirepress