From: Amy Brand <[log in to unmask]>
Date: Mon, 31 Jul 2017 15:05:21 -0400

The MIT Press is seeking a new Manager for Institutional Marketing,
ideally someone with library experience. This role is primarily
responsible for developing the marketing strategy and managing the
marketing efforts for all institutional and subscription-based
products from the MIT Press. This includes 30+ academic journals, two
online databases, and multiple discipline packages on the new e-books
platform. The MIM acts as project manager on all campaigns,
exhibitions, promotions, advertising, and publicity of these products,
monitoring both the day-to-day work and the overall approach. Requires
comprehensive knowledge of marketing, especially digital marketing, to
answer questions, make recommendations, and explore new avenues for
promotions. Requires comprehensive and current knowledge of trends and
expectations of the library/institutional markets. The MIM manages two
full-time staff members.

Additional and specific tasks include:

* Shaping and reforecasting of marketing budgets for all subscription
entities, monitoring expenses upwards of $400K annually

* Consulting with journal editorial offices to execute specific
marketing requests

* Participating in high-level strategic planning for the Journals
Division and ebook platform.

* Staying abreast of developments in the institutional library market
both in terms of overall business health and technology. Attending
library conferences as needed.

* Monitoring and analyzing usage and impact through system reporting
tools, Google Analytics, Altmetric.com, Kudos. etc.

* Working closely with Sales teams and Customer Service to coordinate efforts.

* Reviewing of completed marketing efforts in order to revise and
improve tactics.

* Managing relationships with external partners including
Altmetric.com, Kudos, Wikipedia, etc.

* Participating in monthly manager meetings and contributing
extensively to ongoing discussions around overall Press issues.

Job Requirements

Requires strong organizational and interpersonal skills and ability to
handle a pressured, multi-task work environment with changing
priorities and limited supervision. Needs strong analytical skills and
highly strategic thinking capabilities. Accuracy, unflappability, and
an eye for detail essential, as are the ability to problem solve and
work independently and cross-functionally. Ability to bring in
projects on budget and on time a must. Experience working with
academic libraries a plus. Requires a Bachelor’s degree (or equivalent
experience) and at least five years of relevant publishing and/or
marketing experience.

The MIT Press welcomes applicants from diverse backgrounds. Candidates
who have significant personal experience or engagement with low-income
communities or communities that are underrepresented in scholarly
publishing are strongly encouraged to apply.

Applications are being accepted here.