From: "Hutchinson, Alvin" <[log in to unmask]> Date: Wed, 21 Dec 2011 08:18:35 -0500 I think the response that Charles got from faculty at his institution leaves little doubt that with the academic journal business (admittedly a sub-set of the publishing industry as a whole) there are two audiences served: readers AND authors. Hence the experiments with the author-pays model in this niche of publishing. I know there have been some debates on this thread about what a publisher does and who a publisher serves but clearly in this segment of the industry, authors are receiving a service. They're just not paying for it yet--at least not directly. Alvin Hutchinson Smithsonian Institution Libraries -----Original Message----- Subject: Re: Future of the subscription model From: "Hamaker, Charles" <[log in to unmask]> Date: Sat, 17 Dec 2011 07:41:37 +0000 "I do believe we now should be moving to "by the drink" options when that's the best option. I have an example where we are moving 75% of a publisher's cost basis to "on demand" And although I explained to faculty that we were just trying to be more cost effective, the first and immediate response I got was "but I publish in that journal!""