From: Rian van Spaandonk <[log in to unmask]> Date: Wed, 14 Mar 2012 11:03:02 +0100 *** apologies for cross-posting *** Between January 2007 and December 2011, ACCUCOMS ran about 200 renewal campaigns, contacting subscribers who had not yet renewed their subscriptions. We have gathered the results of these campaigns in a report, “Renewals 2007-2011: Overview and Outlook”. The report covers over 30,000 renewal calls and more than 44,000 subscriptions worldwide. As a result, we have been able to create an overview of renewal/cancellation rates, reasons for cancellation and recommendations for the future. One of the conclusions of the report is that the cancellation rate has actually decreased over the past few years. “Renewals 2007-2011: Overview and Outlook” can be found here: http://www.accucoms.com/about/reports.htm We hope this report will be useful to publishers and libraries alike. Kind regards, Rian van Spaandonk Publisher Sales & Marketing Executive ACCUCOMS Accurate Communications for Publishers Schipholweg 101b 2316 XC Leiden The Netherlands Email: [log in to unmask] Web address: www.accucoms.com