From: Melissa Marshall <[log in to unmask]> Date: Mon, 30 Apr 2012 14:24:57 +0100 LICENSING YOUR CONTENT - 19TH JUNE 2012, LONDON Courses are highly participative and groups are kept small (generally between 12-18) to enable full interaction. OVERVIEW Licensing content has rapidly become a key component of the academic publishing environment but why is this needed and what are the practicalities? What are the key issues to be aware of and consider when negotiating a licence? This course will outline the development of licensing on various platforms including print, online, audio, video and mobile applications and demonstrate how it relates in reality to the growing range of licence arrangements that are now available for all content - books PROGRAMME Overview of licensing structures . Types of licences and agreements whether direct with customers or through a third party . Key issues with aggregators, national libraries and RRO's . Entering into appropriate licences (including model licences) directly with the customer . 'Must-have' clauses for the publisher and why you need them . Clauses the customer wants to see and issues arising . Ways to enter into licences . Current issues and trends with licensing including Google, new technologies, ebooks and open access . DRM and protecting and enforcing your rights in the online environment This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00 LEARNING OBJECTIVES By the end of the course delegates will be able to: Understand the types of agreements used to licence content and why certain clauses are included for the publisher and customer. They will also gain an understanding of current legal issues affecting online content and the implications for publishers. WHO SHOULD ATTEND Delegates should have a grasp of the copyright and legal framework (such as provided by the ALPSP Understanding Copyright course). This course is aimed primarily at delegates working with licensing products to customers directly or via a third party. It will therefore be suitable across contracts, rights and licensing, sales and marketing and library liaison functions. Level 2 Course(2-3 Years' Experience) Melissa Marshall, Training & Admin Assistant Association of Learned and Professional Society Publishers Tel: +44 (0) 1892 618219, email: [log in to unmask]