From: Jim O'Donnell <[log in to unmask]> Date: Thu, 28 Jun 2012 08:52:18 -0700 An Amazon customer survey in my mailbox is devoted mainly to persuading me that Amazon is "innovative" -- not a quality I value in a company. (That is, if you give me what I want, I don't care whether it's innovative or not, and if you teach a fly to type 200 words a minute that's innovative, but I don't care.) What struck my eye was this question: About how many books do you read in a typical year? Please consider books you read and complete for yourself either personally or professionally. 2 or more books per month About one book per month From 5 to 12 books per year From 3 to 4 books per year About 1 - 2 books per year Less than one book per year To my professorial eye, they want a lot of detail about people who don't read many books at all (half the questions) and people who read some books (half the question) but no differentiation among power users -- 2 a month, that's the max, when there are plenty of people reading an order of magnitude more than that, and certainly some people at two orders of magnitude -- good customers of Amazon I would think. Jim O'Donnell Georgetown U.