From: Dan Strempel <[log in to unmask]> Date: Wed, 1 Aug 2012 09:26:48 -0400 Just noticing an error in my last message. Simba's estimate is $10.3 billion for global STM journal publishing, all languages in 2011. My apologies. Dan Strempel -----Original Message----- [mailto:[log in to unmask]] On Behalf Of Dan Strempel Sent: Tuesday, July 31, 2012 6:06 PM Chocolate is way more popular than STM publishing :-) In all seriousness, the total size of the Journal market in 2011 including all languages was $11.3 billion. English is still most of that. When you start to breakdown publishers' revenue and consider book publishing, online services (not related to journal content) and other revenue streams, you'd be hard pressed to say the journal market is much larger than that. There's just not that much revenue to support a higher figure. Best, Dan Strempel Senior Analyst Business & Professional Group Simba Information -----Original Message----- From: Sally Morris <[log in to unmask]> Date: Mon, 30 Jul 2012 18:36:58 +0100 There are no accurate estimates for the global value of the total scholarly journals market (believe me, I've looked!). In 2010 Simba estimated the market for English-language journals in STM (the largest sector) at $8.147bn. This is pretty small in the overall scheme of things - in the same year the market for chocolate and confectionery in the UK alone was approx $7.72bn, according to KeyNote! Sally Morris South House, The Street, Clapham, Worthing, West Sussex, UK BN13 3UU Email: [log in to unmask] -----Original Message----- From: Joseph Esposito <[log in to unmask]> Date: Thu, 26 Jul 2012 15:23:00 -0700 This is all very helpful. And it supports the view that no number about publishing can be taken at face value. Now for another number: Where in the world does that $19 billion figure for worldwide STM journal sales come from? That's a huge number. What could possibly be in there? Add up the journals businesses at Wiley, Elsevier, Springer, T&F--and throw in Kluwer, Sage, ACS, and some others, and you don't get near that figure, or near 50% of that figure. Joe Esposito