From: Ann Shumelda Okerson <[log in to unmask]> Date: Sun, 4 Nov 2012 10:36:38 -0500 Of interest, see Peter Binfield's short article "PeerJ: An Open-Access Experiment" (EDUCAUSE Review, Nov-Dec 2012). http://www.educause.edu/ero/article/peerj-open-access-experiment He explains and makes compelling the rationale for this new startup: "Perhaps the most visible thing that we have done at PeerJ is to innovate around the dominant business model in use in the OA world. OA is a distribution model, not a business model (a fact that is often overlooked in the OA debate).... It seemed to us that even at this early stage of OA development, there was very little in the way of viable experimentation with new or innovative business models—hence our development of a "membership model." Worth a bit of your time. Cheers, Ann Okerson