From: <[log in to unmask]> Date: Mon, 8 Jul 2013 06:41:21 +0000 Anthony, At the British Library last week JISC and OAPEN organised a conference on Open Access for Monographs in Social Sciences and Humanities. There were a number of case studies (including OECD's) and what I found striking was that nearly all used a freemium business model where the content was free to read online (html) but a deeper experience, downloading/copying etc, required paid access rights, as did access to richer formats like ePub. It did occur to some present that maybe STM journals could learn from this. Maybe this is the mixed economy you imagine? Personally, I think it would be interesting to see if freemium (free to read, pay to download and richer formats) would work for journals, it might be a lot simpler and perhaps cheaper for everyone. (For those interested some of the presentations at the conference were recorded and are available via the conference website.) Toby Green Head of Publishing, OECD Sent from my BlackBerry ----- Original Message ----- From: Anthony Watkinson <[log in to unmask]> Date: Sat, 6 Jul 2013 18:12:07 +0100 I want to pick up on something that Richard has written. I am rather late but I suspect that many on this list will have been busy with July 4th celebrations. I disagree with this statement - "few now doubt that OA is inevitable". My impression from conversations with librarians, publishers and scholars is that most now see OA as probably a default model and a primary model. but part of a mixed economy with purchase by users however organised continuing as part of the picture of scholarly communication for the foreseeable future. Librarians are often reluctant to admit to this view publicly because they fear that they are going against library (for example ARL) orthodoxy. I have no idea how a mixed economy will work but on the other hand I have no idea how a total OA environment can work. I am fully aware that a switch of funds does make it possible but I do not see how the funding can be distributed. Anthony