From: "Armbruster, Chris" <[log in to unmask]> Date: Wed, 11 Dec 2013 20:28:54 +0000 It is amazing that Elsevier continues its series of PR gaffes that alienate authors. This is interesting particularly now that Mendeley has been acquired. What Elsevier should have done: Offer all Elsevier authors on academia.edu to swap the publisher pdf for the author’s manuscript. An easy solution. Moreover, the deposit and availability of authors’ manuscripts is known to increase demand for the version of record. If I were Elsevier’s CEO I would instruct my team to come up with more interesting ways of supporting authors’ communication efforts - including support for archiving, for example by returning the author’s manuscript for archiving with a DOI link to the VoR. And if I were an Elsevier shareholder, I should get very worried if the CEO does not have a strategy beyond take down notices for dealing with openness on the scholarly web. Chris