From: Greg Britton <
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Date: Mon, 14 Apr 2014 15:49:45 +0000
Forgive the cross posting, but the Association of American Publishers hosts a one-day boot camp for those wanting to learn more about professional and scholarly publishing. It is a terrific overview of the industry in flux. Here’s the announcement. This fills up fast—
Greg Britton
Gregory M. Britton
Editorial Director : Johns Hopkins University Press
Baltimore, MD 21218
************
Professional, Scholarly & Academic Books: The Basic Boot Camp
Friday, May 16th
9:00am-5:00pm
AAP/NY Offices
71 Fifth Avenue, 2nd Floor
New York, NY 10003
If you have less than three years’ experience with professional, scholarly, and academic book publishing this course will provide an overview of the industry. Or, if you have spent most of your career working in one aspect of PSP publishing and want to learn about other PSP job functions, you should attend.
This intensive daylong seminar will help professionals gain perspective on the changes sweeping the scholarly and professional publishing industry. The session will offer a comprehensive overview of the basics.
Topics to be Addressed Include: Acquisitions, Marketing, Sales, Production and Finance
If you want answers to the following questions then this is the course for you:
* What is Professional and Scholarly Publishing (PSP) and how does it differ from Trade, Higher Education, and El-Hi publishing?
* Where do books come from, and how do we ensure their quality? Who manages authors? What is peer review?
* How does making an e-book differ from a print one? How does a manuscript become a book? How do we manage budgets, schedules, and workflow?
* What goes into an effective marketing plan? How do we identify customers, what they need, and how to reach them?
* What are the primary sales channels and how are they changing?
* How do you read a P&L and other key financial documents? Learn how to understand the key indicators of a successful book.
Moderated by:
Gregory M. Britton, Editorial Director, The Johns Hopkins University Press
Speakers:
Matt Conmy, Senior Sales Director, Global Books & Journals, Springer Publishing Company, LLC
John A. Jenkins, President and Publisher, First Street by CQ Press
Gita Manaktala, Editorial Director, The MIT Press
Beth Schacht, Director of Marketing, McGraw-Hill
Linda Secondari, Creative Director, Global Academic Business, Oxford University Press
Christopher Straub, Deputy Executive Director, GeoScienceWorld