From: Amy Brand <[log in to unmask]> Date: Tue, 1 Aug 2017 05:00:46 -0400 In this job posting message, last word "here" was intended to be hyperlinked to https://careers.peopleclick.com/careerscp/client_mit/external/jobDetails.do?functionName=getJobDetail&jobPostId=10618&localeCode=en-us for application website. On Mon, Jul 31, 2017 at 8:42 PM, LIBLICENSE <[log in to unmask]> wrote: > > From: Amy Brand <[log in to unmask]> > Date: Mon, 31 Jul 2017 15:05:21 -0400 > > The MIT Press is seeking a new Manager for Institutional Marketing, > ideally someone with library experience. This role is primarily > responsible for developing the marketing strategy and managing the > marketing efforts for all institutional and subscription-based > products from the MIT Press. This includes 30+ academic journals, two > online databases, and multiple discipline packages on the new e-books > platform. The MIM acts as project manager on all campaigns, > exhibitions, promotions, advertising, and publicity of these products, > monitoring both the day-to-day work and the overall approach. Requires > comprehensive knowledge of marketing, especially digital marketing, to > answer questions, make recommendations, and explore new avenues for > promotions. Requires comprehensive and current knowledge of trends and > expectations of the library/institutional markets. The MIM manages two > full-time staff members. > > Additional and specific tasks include: > > * Shaping and reforecasting of marketing budgets for all subscription > entities, monitoring expenses upwards of $400K annually > > * Consulting with journal editorial offices to execute specific > marketing requests > > * Participating in high-level strategic planning for the Journals > Division and ebook platform. > > * Staying abreast of developments in the institutional library market > both in terms of overall business health and technology. Attending > library conferences as needed. > > * Monitoring and analyzing usage and impact through system reporting > tools, Google Analytics, Altmetric.com, Kudos. etc. > > * Working closely with Sales teams and Customer Service to coordinate efforts. > > * Reviewing of completed marketing efforts in order to revise and > improve tactics. > > * Managing relationships with external partners including > Altmetric.com, Kudos, Wikipedia, etc. > > * Participating in monthly manager meetings and contributing > extensively to ongoing discussions around overall Press issues. > > Job Requirements > > Requires strong organizational and interpersonal skills and ability to > handle a pressured, multi-task work environment with changing > priorities and limited supervision. Needs strong analytical skills and > highly strategic thinking capabilities. Accuracy, unflappability, and > an eye for detail essential, as are the ability to problem solve and > work independently and cross-functionally. Ability to bring in > projects on budget and on time a must. Experience working with > academic libraries a plus. Requires a Bachelor’s degree (or equivalent > experience) and at least five years of relevant publishing and/or > marketing experience. > > The MIT Press welcomes applicants from diverse backgrounds. Candidates > who have significant personal experience or engagement with low-income > communities or communities that are underrepresented in scholarly > publishing are strongly encouraged to apply. > > Applications are being accepted here.