Other info: subscription not through a package, lost archives of 44 years (1955-1998) with no notification

We all see loss of archives sometimes due to journal's ownership change or package change, but this one is outstanding, because my library started subscription with Sage years ago and Sage still owns it.  This journal is not part of a package deal.  My library has 2 Sage packages (One Premier package and one back file package), but this journal is not on the package, but rather, is through individual title subscription.

Years ago I set up in our OpenURL link resolver that our access is from 1955 (vol 1, no 1) to present.  But today, a user reported that a request for a 1976 article was denied.  I had a look and realized that our access now starts from 1999. That's loss of 44 years of archive.

Should there be a movement to stop publishers from doing this?