From: Tracy Gardner <[log in to unmask]>
Date: Wed, 8 Nov 2017 16:49:40 +0000

Many publishers, societies and higher education institutions are in the
process of exploring ways to incorporate video into their websites and
publishing platforms.



Renew Publishing Consultants, with the support of digital publishing
experts GVPi, aimed to find out from publishers, scholarly societies,
professional associations and higher education institutions about their
video development plans, what they saw as the main challenges and barriers
to delivering video content online, and what opportunities they thought
streaming video offered.



The survey attracted over 200 responses from publishers, societies and
higher education institutions, predominantly from North America and Europe.




Headline results included:



•             There is a clear demand for streaming video content from
publishers, societies and higher education institutions in North America
and Europe.


•             Publishers are currently predominantly focussed on developing
video content to support articles and publications rather than developing
video content to sell.


•             Societies want to use video to reach out to younger members
and members of the general public, but are also keen to use video to
promote best practice within their field.


•             Higher education institutions predominantly see video as a
tool to aid teaching and learning.


•             There were concerns about accessibility, discoverability and
resourcing issues (both in staff time and direct costs) from all sectors.
These concerns were most greatly felt by people working in HE.



The full report is feely available here:  http://renewpublishingconsultants.
com/wp-content/uploads/2017/11/streaming-video-market-
research-report-November-2017.pdf



Please do get in contact if you have any questions





*Tracy Gardner*

*CONSULTANT*
*Renew Publishing Consultants*


We have just announced a call for supporters for a repeat of our large
scale discovery survey. Please consider being part of this important
project: *http://renew.pub/surveyPR* <http://renew.pub/surveyPR>


+44 (0) 7884 438007 <+44%207884%20438007>
[log in to unmask]
*www.renewpublishingconsultants.com*
<http://www.renewpublishingconsultants.com>


Renew staff will be at the following forthcoming conferences:

*Simon* is a speaker at the Charleston Conference, from 7th November

*Simon* is a speaker at the UKSG Forum, London, 16th November

*Tracy* is a speaker at STM Digital Publishing, London, 5th December

*Sam* is attending STM Innovations, London, 6th December