From: Tracy Gardner <[log in to unmask]>
Date: Mon, 3 Sep 2018 13:38:33 +0100


We thought this group would be interested in two reports Renew has
published today.

Please see details from the PR below. Both reports can be found on our
website and area available for free at http://renewpublishingconsultants.
com/expertise/

The data from the Discovery report has also been made freely available on
Figshare

*How Readers Discover Content in Scholarly Publications 2018* (
http://renew.pub/discovery2018) is the latest in a series of
reports spanning 13 years identifying the trends in user discovery
behaviour. The latest research was carried out with the support of leading
publishers and intermediaries, and attracted responses from over 10,000
people working and studying across all sectors, subject disciplines and
regions. Headline results include:

**SciHub is responsible for around 5% of downloads in the wealthier nations
(and must pose a special threat since the content available there is
normally the final published version).
**Around 60% of the time people are reading articles from a “free”
resources (it is likely PMC is responsible for much of this in the medical
sector).
**In the academic sector as a whole, abstracting and indexing databases
(A&Is) still appear to be the most important starting point in search.
Academic search engines (such as Google Scholar) are more important than
general search engines.
**Library discovery seems to have peaked in its importance-rating and is
only holding a strong position in Humanities, Education and Social Sciences.
**Whilst searching as a discovery method dominates, it still only accounts
for around 45% of people’s behaviour. Around 55% of the time people found
the article they needed via other methods, eg following links on social
media, emails and alerts, browsing other resources.

The report has been published under an CC BY NC licence and can be found
at renew.pub/discovery2018. The supporting data has been made freely
available and can be accessed via Figshare: https://doi.org/10.
6084/m9.figshare.7016735.v1

[image: page1image1054815088]  [image: page1image1054815360]
*A Landscape Review of Streaming Video 2018* (http://renew.pub/
streaminglandscape2018) is the output of a project Renew
Publishing undertook through March and April 2018, interviewing 25
organizations involved in scholarly communication to report on their use of
video and audio, to highlight successful case studies. Organizations were
asked to discuss their challenges, successes, and how they
were measuring return on investment in their use of either video or audio.
Key findings are:

Video is excellent for
**demonstrations of any kind (surgery, psychotherapy, lab techniques)
**showing behaviour (studies of animals or people)
**showing movement (cells, industrial machinery, artists/dancers at
work) Ø promotion (of brands, articles, science) through social media
**lay summaries of complex information
**teaching and learning

Audio is excellent for
**Building rapport - and by extension, community

The challenges organizations reported were around creating sound business
cases in order to develop their capabilities in creating new kinds of
content. Finding the right people, the financial resources, and
demonstrating the success of innovative ventures through ROI presented the
most common challenges. Despite this, all of the interviewees were certain
of the importance of both video and audio to our industry going forwards,
and there were some examples of organizations successfully monetising their
video and audio content.

*Tracy Gardner*

*CONSULTANTRenew Publishing Consultants*


+44 (0) 7884 438007
[log in to unmask]
*www.renewpublishingconsultants.com
<http://www.renewpublishingconsultants.com> *

Renew staff will be at the following meetings:

*Julie and Simon* will be attending the the ALPSP seminar, Windsor,
September 12-14
*Tracy* is attending the SSP Fall Seminar, Washington DC, September 25-26
*Tracy* is attending Silverchair’s Platform Strategies Meeting, Washington
DC, September 26
*Tracy* is speaking at the Medical Library Association InSight Summit,
Chicago, September 27 - 28