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Data-Afrique consultancy <[log in to unmask]>
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Date:
Tue, 30 Nov 2021 12:18:22 +0000
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CUSTOMER CARE AND PUBLIC RELATIONS WORKSHOP JANUARY 

22ND TO 28TH, 2022





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Download PDF Calendar 2021-2022 

Workshops

 



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Contact us

 



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Whatapp

 

VENUE: 

HILTON HOTEL, NAIROBI KENYA

Office 

Telephone: +254723360025



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Our 2021 - 2022 Professional Short Training 

Courses

Register 

as a group of 5 or more participants and get 20% discount on course fee. 



Send 

us email to 

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[log in to unmask] or 

call +254723360025

 

INTRODUCTION

The voice 

of the organization to the public, customer care representatives and public 

relations staff face an arduous task-from dealing with difficult customers, 

customers with peculiar interests, customers seeking information unrelated to 

the services the office offers, abusive customers, customers who use threats, 

overwork among others and organizations need to adopt a practice of continuous 

improvement of systems, processes and skills of this caliber of staff to ensure 

that all customers and stakeholders have the right public relations and customer 

care skills set. It is of paramount importance to identify different ways to 

deliver services to meet changing public, customer and stakeholders needs so as 

to be the organization of choice among those customers.

This 

Customer Care and Public Relations Training will equip participants with 

specific tools, skills and techniques that are specific and proven to be 

effective in generating corporate or institutional success, tools which, when 

applied, yield improved individual performance, skills to generate real and high 

value leads, skills to navigate public relations and customer care dynamics to 

maximize opportunities for organization’s products and services.

Upon 

return to work, participants will demonstrate superior technical and 

professional communications, public relations and customer service skills at all 

times through the consistent provision of polite, helpful, memorable and 

inspiring experiences to organization clientele in the delivery of services and 

products.

Data-Afrique 

believes that PR communications professionals have the responsibilities to lead 

their organizations on reputation management by enhancing the ability to work 

across disciplines, and understand how reputation is seen from the perspectives 

of management strategy, financial management, marketing strategy, and other 

disciplines that are the business backgrounds of most of the management 

team.

COURSE 

OBJECTIVES

By 

the end of this course the participants will be able to:

Demonstrate 

  adequate knowledge and understanding of the theory and practice underpinning 

  strategic public relations and customer care

Understand and 

  define Public Relation and the role of PR in customer care in the 

  organizational development

Demonstrate an 

  understanding of the impact of on-line technology on the media, and design 

  customer care management systems

Identify and 

  establish links between excellence in customer service, business practices and 

  polices

Demonstrate 

  skills in resolving conflict and confrontation, identify a plan to apply and 

  enhance communication skills in the workplace to address existing 

  conflicts

Develop skills 

  and practices that are essential elements to customer care focused services 

  manager

Demonstrate an 

  understanding of the role of public relations in the growth of an organization 

  and as a competitive tool

WHO 

SHOULD ATTEND

This 

course provides Public Relation and Customer Care Consultants, Client Care 

Managers, Frontline Managers, Administrator and Staff dealing with the Public 

training to equip participants with the skills, knowledge and confidence to 

effectively manage the public space, communication and turn around potentially 

negative performance situations in the workplace, in practical, assertive and 

constructive manner.

DURATION

5days 



COURSE 

CONTENT

Module 

1 Introduction to Public Relations and Customer 

Service

·         

What is Public Relations?

·         

The Public Relations Environment

·         

Nature & Scope of Public Relations

·         

Elements of Public Relations

·         

Scope of Public Relations Practice

·         

Role of Public Relations 

·         

Benefits of Public Relations

·         

What Is Customer Service?

·         

Developing a Customer-Centric Mindset

·         

Who Are Your Customers?

·         

The Need For Customer Service

·         

Developing a Customer Friendly Attitude

Module 

2 Tools for Public Relations and Customer Service: Communication 

Skills

·         

Tools Used for Public Relations

·         

Differences and Similarities in Public Relations, 

Advertising and Publicity

·         

Objectives of Public Relations, Advertising and 

Publicity

·         

Publication

·         

Public Opinion Research

·         

Developing Effective Communication Skills

·         

Presenting a Professional Image

·         

Non-verbal Communication Skills

·         

Body Language

·         

Key Body Language Aspects

·         

Physical Distance

·         

Verbal Communication Skills

·         

The Choice Of Words (May I, Please, Thank 

You)

Module 

3 Public Relations Process and Customer Analysis: Knowing your 

Customer

·         

What is Public Relations Process?

·         

External Environment

·         

Macro Environment

·         

Internal Environment

·         

Public Relations Roles

·         

Public Relations Tasks

·         

Knowing Your Customer

·         

Customer Expectations

·         

Assertive Working Style – Results-Oriented

·         

Analytical – Details-Oriented

·         

Amiable – People-Oriented

·         

Dominant Behavioral Style

·         

Determining Your Level of Service

Module 

4 Public Relations, Communication and Calming Upset 

Customers

·         

Planning in Public Relations

·         

Scope of Public Relations Planning

·         

Approaches to the Planning Process

·         

What Makes Customers Upset?

·         

 Avoiding 

Upsets

·         

5 Key Steps to Calming Upset customers

·         

Accurately identify the problem.

·         

Confirm The Customer’s Value

Module 

5 Corporate Public Relations and Telephone Customer 

Service

·         

What is Corporate Public Relations?

·         

Corporate Organizational Structure

·         

Human Resource Development

·         

Corporate Planning

·         

Corporate Media Relations

·         

Mastering The Telephone

·         

Answering The Telephone

·         

A Professional Greeting

·         

Active Listening

·         

Putting Callers On Hold

·         

Recommendations

·         

Transferring A Call

·         

Taking A Message

·         

Voice Mail

·         

Closing The Call

Module 

6 Production of Public Relations Materialsand Internet Customer 

Skills

·         

PR Communication & PR Material

·         

Internal and External Communication

·         

Advantages and Limitations of Printed 

Material

·         

Requirements of Corporate Publications

·         

The Internet Customer

·         

E-mail Communication Guidelines

·         

Online Chat

·         

Internet Customer Skills

·         

Scripted Responses

·         

Websites

·         

Customer Online Support

Module 

7 Media Relations and Time Management Strategies

·         

Media Classifications

·         

Media Relations

·         

Opinion Writing And Public Relations

·         

Evoking and Monitoring Media Response

·         

Crisis Management

·         

Classifications of Media

·         

Time Management

·         

Time Analysis: Task Identification

·         

Task Analysis

Stress Management

 

GENERAL 

NOTES

This 

  course is delivered by our seasoned trainers who have vast experience as 

  expert professionals in the respective fields of practice. The course is 

  taught through a mix of practical activities, theory, group works and case 

  studies.

Training 

  manuals and additional reference materials are provided to the 

  participants.

Upon 

  successful completion of this course, participants will be issued with a 

  certificate.

We 

  can also do this as tailor-made course to meet organization-wide needs. 

  Contact us to find out 

  more: [log in to unmask]

The 

  training will be conducted at DATA-AFRIQUE TRAINING CENTRE, Nairobi 

  Kenya.

The 

  training fee covers tuition fees, training materials, lunch and training 

  venue. Accommodation and airport transfer are arranged for our participants 

  upon request.

Payment 

  should be sent to our bank account before start of training and proof of 

  payment sent 

  to: [log in to unmask]

 OTHER 

UPCOMING WORKSHOPS (CLICK THE LINK TO REGISTER FOR THE WORKSHOP AS INDIVIDUAL OR 

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