From: Rich Dodenhoff <[log in to unmask]>
Date: Wed, 18 Jan 2012 22:23:58 +0000
Subject: RE: Moving towards paying only for usage?

The pay-per-use system described below seems to require more work on
the part of publishers, which would drive up costs rather than reduce
them.  If articles are sold on a pay-per-view basis instead of by
subscription for an entire journal, publishers might have to charge
more to cover the cost of producing the content that gets used less.
A publisher has no way of knowing how much use an article might
receive when it is published.  Editors and editorial boards already
try to select manuscripts that will get the most use and citations to
generate higher impact factors, but not every manuscript does.  Some
get no citations at all, despite the best efforts to weed out those
papers.

Richard Dodenhoff
Journals Director

American Society for Pharmacology
& Experimental Therapeutics
www.aspet.org
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