From: <[log in to unmask]>
Date: Fri, 15 Sep 2017 06:08:47 +0000

Hi Arie,

Thanks for your questions.

Yes, I am suggesting a model where services are designed for different
stakeholders and they pay for them.

Your question (why would publishers do this) is good and I often hear it.
My answer is this: the margins publishers enjoy today are under pressure,
especially from policy makers and customers. Eventually, this pressure will
win. So, as a publisher, what to do? Wait, milk and delay change for as
long as possible? Or move first, grabbing a PR bonus and a head start on
the competition?

Now, to your second question. Readers. In an unbundled world, I can see
three types of reader. The largest group with be individuals who are
satisfied with the free, read-only version; they pay nothing. The next
largest group will be those at large institutions (universities, companies
etc) and their employer might purchase premium versions, on annual
subscription, on their behalf because there is value in the utility of the
premium features. Then there will be some who need the utility of the
premium versions but are not at a subscribing institution - they will
pay-as-they-go (like buying a book today).

Best,
Toby

Toby Green
Public Affairs and Communications Directorate
OECD
Winner The Academic and Professional Publisher Award 2017

On 15 Sep 2017, at 01:04, LIBLICENSE <[log in to unmask]> wrote:

From: Ari Belenkiy <[log in to unmask]>
Date: Thu, 14 Sep 2017 00:16:03 -0700

Toby,

Did I miss something: you suggest to pay for every item separately, like
airlines do for our breakfasts and suitcases?

Why would the publisher reduce prices for reading individual articles? Whom
do you bundle us, readers, with?

Ari Belenkiy

Vancouver BC
Canada

On Sun, Sep 10, 2017 at 10:45 AM, LIBLICENSE <[log in to unmask]> wrote:

> From: <[log in to unmask]>
> Date: Sun, 10 Sep 2017 12:40:49 +0000
>
> Hello,
>
> I published an opinion piece in Learned Publishing last week and it has
> attracted a fair amount of attention on Twitter and I wonder if those on
> this list might be interested. The article presents evidence about the
> current lack of success for the green and gold open access models, suggests
> the reasons why and if we shouldn't look to change direction. For those
> interested, here's a link: https://goo.gl/KPh4Uk
>
> I'll be at the ALPSP Conference next week and look forward to seeing
> anyone on this list who might be going.
>
> Toby
>
> Toby Green
> Public Affairs and Communications Directorate
> OECD
> Winner The Academic and Professional Publisher Award 2017
>