From: Amy Brand <[log in to unmask]>
Date: Tue, 1 Aug 2017 05:00:46 -0400

In this job posting message, last word "here" was intended to be hyperlinked to

https://careers.peopleclick.com/careerscp/client_mit/external/jobDetails.do?functionName=getJobDetail&jobPostId=10618&localeCode=en-us
for application website.


On Mon, Jul 31, 2017 at 8:42 PM, LIBLICENSE <[log in to unmask]> wrote:
>
> From: Amy Brand <[log in to unmask]>
> Date: Mon, 31 Jul 2017 15:05:21 -0400
>
> The MIT Press is seeking a new Manager for Institutional Marketing,
> ideally someone with library experience. This role is primarily
> responsible for developing the marketing strategy and managing the
> marketing efforts for all institutional and subscription-based
> products from the MIT Press. This includes 30+ academic journals, two
> online databases, and multiple discipline packages on the new e-books
> platform. The MIM acts as project manager on all campaigns,
> exhibitions, promotions, advertising, and publicity of these products,
> monitoring both the day-to-day work and the overall approach. Requires
> comprehensive knowledge of marketing, especially digital marketing, to
> answer questions, make recommendations, and explore new avenues for
> promotions. Requires comprehensive and current knowledge of trends and
> expectations of the library/institutional markets. The MIM manages two
> full-time staff members.
>
> Additional and specific tasks include:
>
> * Shaping and reforecasting of marketing budgets for all subscription
> entities, monitoring expenses upwards of $400K annually
>
> * Consulting with journal editorial offices to execute specific
> marketing requests
>
> * Participating in high-level strategic planning for the Journals
> Division and ebook platform.
>
> * Staying abreast of developments in the institutional library market
> both in terms of overall business health and technology. Attending
> library conferences as needed.
>
> * Monitoring and analyzing usage and impact through system reporting
> tools, Google Analytics, Altmetric.com, Kudos. etc.
>
> * Working closely with Sales teams and Customer Service to coordinate efforts.
>
> * Reviewing of completed marketing efforts in order to revise and
> improve tactics.
>
> * Managing relationships with external partners including
> Altmetric.com, Kudos, Wikipedia, etc.
>
> * Participating in monthly manager meetings and contributing
> extensively to ongoing discussions around overall Press issues.
>
> Job Requirements
>
> Requires strong organizational and interpersonal skills and ability to
> handle a pressured, multi-task work environment with changing
> priorities and limited supervision. Needs strong analytical skills and
> highly strategic thinking capabilities. Accuracy, unflappability, and
> an eye for detail essential, as are the ability to problem solve and
> work independently and cross-functionally. Ability to bring in
> projects on budget and on time a must. Experience working with
> academic libraries a plus. Requires a Bachelor’s degree (or equivalent
> experience) and at least five years of relevant publishing and/or
> marketing experience.
>
> The MIT Press welcomes applicants from diverse backgrounds. Candidates
> who have significant personal experience or engagement with low-income
> communities or communities that are underrepresented in scholarly
> publishing are strongly encouraged to apply.
>
> Applications are being accepted here.