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Date: Wed, 20 Jul 2016 09:46:06 -0400

Duke University Press publishes 120 new books each year, over 50
journals, and multiple digital collections that bring together authors
and readers to transform current thinking and move fields forward.
This bold, progressive spirit drives what we publish as well as our
approach to technology and business. At a time when it is not easy for
university presses to sustain themselves, we manage to grow and thrive
as a not-for-profit publisher because we adapt, innovate, and form
strong global partnerships. It is our mission to curate and
disseminate scholarship that is vital to people working at the
forefront of their fields in the humanities, social sciences, and
mathematics.

Duke University Press is seeking a Library Marketing and Product
Development Manager (Marketing Research Specialist) to develop library
marketing strategy, conduct market research and product development.
This job is listed with the University as Job Code 2175, and Job Title
of Marketing Research Specialist. Interested applicants should apply
by visiting https://www.dukeupress.edu/Careers/ to follow the
directions listed on the left to submit an electronic cover letter and
resume prior to the close of the position on Monday, August 8, 2016 at
12:00 pm EDT.

Library Marketing Strategy and Communication

●       Own and execute vision for library outreach (communication,
exhibits, library user experience, etc.); lead strategic planning and
develop a strategic roadmap, business plan, and calendar for efforts
with consideration to how this efforts support the Press’ larger
strategic goals

●       Lead bimonthly library marketing meeting with stakeholders
from Marketing and Sales; develop and prioritize agenda. Lead team to
actionable decisions, hold team members accountable for meeting
deadlines

●       Expand and implement marketing strategy for single title
e-book sales to libraries through third-party vendors

●       Stay abreast of developments in the library community; propose
and implement new marketing strategies based on market demands

●       Develop vision and strategy for library and mathematics
exhibits. Travel to conferences as needed; represent the Press in
institutional and consortial sales meetings and in meetings with
vendors as needed. Work with marketing designer to develop materials

●       Propose, develop, and implement direct outreach to
institutions in coordination with department’s overall goals and
annual marketing plan

●       Develop new audiences for library marketing; work with sales
team on prospecting and segmentation. Track results of initiatives and
evaluate effectiveness

●       Plan and implement region-specific strategies to promote sales
and usage of electronic collections and single titles through sales
agents; coordinate with marketing designer on the production of
promotional materials

Brand manager for digital collections

●       Oversee marketing and advertising activities to ensure
consistent, effective brand expression in language and visual design

●       Collaborate with sales team to develop and articulate brand
strategy based on the brand's vision, mission, and goals

●       Translate brand strategies into marketing and community
engagement activities

●       Research and analyze how our digital collection brands are
positioned in the market and in consumers' minds

●       Monitor market trends to identify new opportunities for
building a brand's profile

●       Project manage development or expansion of brands when we
launch new products

Market research and product development

●       Identify potential products, collaborating with Marketing and
Sales Director and sales team

●       Serve as project manager for research and development of new
products, coordinating with Accounting, Customer Relations, Sales,
Marketing, and other teams as needed

●       Coordinate market research through Library Advisory Board
engagements, forums at conferences, one-on-one interviews, surveys,
etc.

●       Serve as expert on user behavior and experience for product
development; stay abreast of market trends

●       Determine likeliness of success for product; make
recommendation to Marketing and Sales Director and sales team

●       Work with web coordinator to develop pages to support new products

●       Conduct yearly assessment of product success, evaluate
effectiveness, and recommend changes if necessary; work with data
specialists on analysis

Supervision

●       Supervise work of Marketing and Sales Associate, a position
that provides support across the Marketing and Sales group, in library
marketing and product development

●       Oversee this individual’s work making reservations and
coordinating logistics and shipments for library and math exhibits

●       Provide guidance for prioritization of projects across the group

Budget

●       Develop and manage library marketing budget projections

●       Develop and manage Project Euclid marketing budget

●       Administer, track, and manage Project Euclid marketing expense
budget in SAP; report quarterly to the Project Euclid Manager

Web Content: Library Resource Center

●       Own vision for the Library Resource Center; work with web
coordinator to develop new content

●       Coordinate with stakeholders to update copy and other information

●       Serve as expert on user experience for librarians and users;
represent these perspectives to the web team

Project management

●       Serve as project manager for department-, division- and
Press-wide projects as needed

Other

●       Serve on committees as needed

Education/Training

Work requires communications and marketing skills normally acquired
through a bachelor's degree in a related field.

Experience

Work generally requires two years related experience in advertising,
marketing, media, promotions, graphic arts or public relations. OR AN
EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE