From: Melissa Marshall <[log in to unmask]>
Date: Mon, 30 Apr 2012 14:24:57 +0100

LICENSING YOUR CONTENT - 19TH JUNE 2012, LONDON

Courses are highly participative and groups are kept small (generally
between 12-18) to enable full interaction.

OVERVIEW

Licensing content has rapidly become a key component of the academic
publishing environment but why is this needed and what are the
practicalities? What are the key issues to be aware of and consider
when negotiating a licence? This course will outline the development
of licensing on various platforms including print, online, audio,
video and mobile applications and demonstrate how it relates in
reality to the growing range of licence arrangements that are now
available for all content - books

PROGRAMME

Overview of licensing structures

. Types of licences and agreements whether direct with customers or
through a third party

. Key issues with aggregators, national libraries and RRO's

. Entering into appropriate licences (including model licences)
directly with the customer

. 'Must-have' clauses for the publisher and why you need them

. Clauses the customer wants to see and issues arising . Ways to enter
into licences

. Current issues and trends with licensing including Google, new
technologies, ebooks and open access

. DRM and protecting and enforcing your rights in the online environment

This course will commence at 09:30 (registration, with tea/coffee,
from 09:00) and end at approximately 17:00

LEARNING OBJECTIVES

By the end of the course delegates will be able to: Understand the
types of agreements used to licence content and why certain clauses
are included for the publisher and customer. They will also gain an
understanding of current legal issues affecting online content and the
implications for publishers.

WHO SHOULD ATTEND

Delegates should have a grasp of the copyright and legal framework
(such as provided by the ALPSP Understanding Copyright course). This
course is aimed primarily at delegates working with licensing products
to customers directly or via a third party. It will therefore be
suitable across contracts, rights and licensing, sales and marketing
and library liaison functions. Level 2 Course(2-3 Years' Experience)

Melissa Marshall, Training & Admin Assistant
Association of Learned and Professional Society Publishers
Tel: +44 (0) 1892 618219, email: [log in to unmask]