From: Greg Britton <[log in to unmask]>
Date: Mon, 14 Apr 2014 15:49:45 +0000

Forgive the cross posting, but the Association of American Publishers hosts
a one-day boot camp for those wanting to learn more about professional and
scholarly publishing. It is a terrific overview of the industry in flux.
Here’s the announcement. This fills up fast—

Greg Britton

Gregory M. Britton
Editorial Director : Johns Hopkins University Press
Baltimore, MD 21218

************

Professional, Scholarly & Academic Books: The Basic Boot Camp
Friday, May 16th
9:00am-5:00pm
AAP/NY Offices
71 Fifth Avenue, 2nd Floor
New York, NY 10003

If you have less than three years’ experience with professional, scholarly,
and academic book publishing this course will provide an overview of the
industry. Or, if you have spent most of your career working in one aspect
of PSP publishing and want to learn about other PSP job functions, you
should attend.

This intensive daylong seminar will help professionals gain perspective on
the changes sweeping the scholarly and professional publishing industry.
The session will offer a comprehensive overview of the basics.

Topics to be Addressed Include: Acquisitions, Marketing, Sales, Production
and Finance

If you want answers to the following questions then this is the course for
you:

* What is Professional and Scholarly Publishing (PSP) and how does it
differ from Trade, Higher Education, and El-Hi publishing?

* Where do books come from, and how do we ensure their quality? Who manages
authors? What is peer review?

* How does making an e-book differ from a print one? How does a manuscript
become a book? How do we manage budgets, schedules, and workflow?

* What goes into an effective marketing plan? How do we identify customers,
what they need, and how to reach them?

* What are the primary sales channels and how are they changing?

* How do you read a P&L and other key financial documents? Learn how to
understand the key indicators of a successful book.


Moderated by:

Gregory M. Britton, Editorial Director, The Johns Hopkins University Press

Speakers:

Matt Conmy, Senior Sales Director, Global Books & Journals, Springer
Publishing Company, LLC

John A. Jenkins, President and Publisher, First Street by CQ Press

Gita Manaktala, Editorial Director, The MIT Press

Beth Schacht, Director of Marketing, McGraw-Hill

Linda Secondari, Creative Director, Global Academic Business, Oxford
University Press

Christopher Straub, Deputy Executive Director, GeoScienceWorld


Registration Fees:
AAP Member - $175.00
Non Member - $225.00

For More Information: http://www.publishers.org/events/55/

Register Online:
https://aap.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_161363

Sara Pinto
Director

Professional & Scholarly Publishing Division
Association of American Publishers, Inc.
71 Fifth Avenue, 2nd Floor
New York, NY 10003-3004
Tel: (212) 255-1716
Fax: (212) 255-7007
Email: [log in to unmask]
www.publishers.org